APIs na cikar manufa

1. Me ya sa daga saba?

Pixel na burauza yana buƙatar tsallake abubuwa uku kafin ya sanar da cikar manufa: mai toshe talla, saitin hana bin diddigi, da rufe shafin burauza da baƙo ya yi kafin pixel ya fara aiki. Kiran daga saba yana tsallake duk ukun, domin ba ya faruwa a burauza kwata-kwata.

MousePlayer ya riga ya san lokacin da aka kai ɗaya daga manufofi - wannan shi ne aikin manufofi. APIs na cikar manufa suna tura wannan gaskiya zuwa cibiyar tallace-tallace daga sabarmu kawai.

2. Abin da muke aikawa - da abin da ba ma taɓa aikawa

Abin da yake gane baƙo kaɗai a waɗannan kira shi ne cookie ko lambar ganewar dannawa da cibiyar sadarwar kanta ta saita. Babu wani bayani game da mutumin da yake barin sabarmu.

Cibiyar sadarwa	Lambar ganewar da ake amfani da ita	Inda take fitowa
Meta	_fbp, _fbc	Cookies na first-party da pixel na Meta ya saita
LinkedIn	li_fat_id	Cookie na first-party da LinkedIn Insight Tag ya saita
TikTok	_ttp, ttclid	_ttp cookie ne, ttclid yana fitowa daga URL na danna talla
Google Ads	gclid, wbraid, gbraid	Daga URL na danna talla, ko cookie na _gcl_aw daga baya
Microsoft Advertising	msclkid	Daga URL na danna talla, ko cookie na _uetmsclkid da tag na UET yake rubutawa

Sai da yarda

Duk waɗannan kira suna bayan shingen yarda ɗaya da rikodi kansa. Zama ba tare da yarda ba ba ya samar da rahoton cikar manufa, ko menene matsayin maɓallin saitunan aiki.

3. Google Ads yana da lambobin ganewa uku, ba ɗaya ba

Wannan yana ba mutane mamaki, don haka ya dace a bayyana sarai. Google yana amfani da gclid don dannar talla guda. Idan hana bin diddigi na Apple ya hana jingina dannawa ɗaya, Google yana aika wbraid ko gbraid maimakon haka, waɗanda suke wakiltar rukunin dannawa.

Ba a iya haɗa ukun - Google yana ƙin cikar manufa mai ɗauke da biyu. Muna aika ɗaya daidai, kuma gclid yana cin nasara idan akwai fiye da ɗaya, domin shi ya fi sahihanci.

Suna cikin URL sau ɗaya kawai

Lambar ganewa tana bayyana a adireshi a shafin farko bayan danna talla kawai. Tag na Google sai ya adana ta a cookie na _gcl_aw . Muna karanta cookie a matsayin madadin - ba tare da shi ba, cikar manufa a shafi na uku na ziyara ba za ta sami wata lambar ganewa ba.

4. Saitawa

Meta, LinkedIn da TikTok

Filaye biyu kowanne: ID na pixel ko dokar cikar manufa, da token na shiga da ake ƙirƙira a fuskar cibiyar sadarwar kanta. Ana adana duka a ɓoye da AES-256-GCM kuma ba a sake nuna su bayan ajiye ba.

Google Ads yana buƙatar shida

Google ya bambanta, kuma ya kamata a san dalilin kafin farawa: sabanin sauran ukun, Google ba ya bayar da token na shiga mai sauƙi. Shiga yana bi ta OAuth da refresh token, kuma Ads API yana kuma buƙatar developer token.

Fili	Inda ake samun sa
ID na abokin ciniki	Saman dama a Google Ads. Lambobi kaɗai, ba tare da layukan haɗawa ba.
ID na aikin cikar manufa	Manufofi da cikar manufa, sannan aikin da ake son jingina wannan gare shi.
Developer token	Asusun manajan Google Ads, API Center.
ID da secret na abokin hulɗar OAuth	Google Cloud Console, Credentials, abokin hulɗar OAuth mai nau’in “desktop app”.
Refresh token	Ana samar da wannan sau ɗaya da hannu don faɗin aiki na adwords.

LinkedIn yana da hanyoyi biyu, kuma gajeriyar ita ce ta dace

A Campaign Manager: Data, Signals Manager, Direct API, Generate access token. Wannan ita ce hanyar masu tallatawa da suke aika bayanansu - babu manhajar haɓakawa, babu bita. Token ba ya ƙarewa, kuma Campaign Manager ba zai nuna shi a karo na biyu ba, don haka a kwafe shi nan take.

Ɗayar hanya, manhajar haɓakawa da ake nema ta Developer Portal na LinkedIn, tana ga dandamalin da suke aikawa a madadin masu talla da yawa. Tana buƙatar tabbatar da shafin kamfani da amfani da aka amince da shi, kuma ba a buƙatar ko ɗaya daga ciki a nan.

Microsoft Advertising shi ne mai sauƙi

Bayan Google Ads ana tsammanin nauyi iri ɗaya - OAuth, developer token, matakin amincewa. Akasin haka ne: filaye biyu. ID na tag na UET da ake amfani da shi a burauza, da token da ake kwafewa daga Microsoft Advertising ƙarƙashin tag na UET, “Use Conversions API”, “Copy Token”. Babu abin nema.

A yi amfani da ID na tag ɗaya da na burauza. Wannan yana ba Microsoft damar gane abin da ya faru a saba da na burauza a matsayin cikar manufa ɗaya maimakon biyu.

5. Lokacin bayar da rahoton cikar manufa

Sau ɗaya daidai ga kowace manufa da zama. MousePlayer yana hana maimaitawa kafin kiran ya fita, kuma bayanan da ake aikawa suna kuma ɗauke da ID don cibiyar sadarwar ta iya hana maimaitawa a ɓangarenta. Baƙo da ya ƙara abubuwa biyar a kwando yana samar da cikar manufa ɗaya, ba biyar ba.

Abin da za a gani a asusun talla

Cikar manufa tana ɗauke da sunan manufa, ƙimarta da kuɗinta idan an saita, da lokacin faruwarta. Tana isowa cikin minti guda a aiki na yau da kullum.

Idan babu abin da ya iso

• Babu lambar ganewar dannawa. Baƙo bai zo ta tallar wannan cibiyar sadarwa ba, ko ya iso kafin pixel ya saita cookie. Ba a aika komai - wannan abin da ake tsammani ne, ba kuskure ba.
• Babu yarda. Shingen ya zo da farko.
• Cibiyar sadarwar ta karɓi kiran amma ta ƙi cikar manufa. Google, TikTok da wasu suna amsawa da HTTP 200 da kuskure a cikin jikin amsa. Muna karanta jiki, ba matsayi kaɗai ba, kuma dalilin yana bayyana a kundin isarwa.