Gadar GTM & gadar abubuwan da suka faru ta GA4

Haɗa bayanan ƙididdiga na Google Analytics 4 da sake kunna zamuka na MousePlayer masu bayanin yanayi ta daidaita dataLayer a hanyoyi biyu da APIs masu dacewa da GA4.

1. Bayanin tsarin & damar aiki

Nazarin yanar gizo na zamani yakan fuskanci babban rarrabuwar bayanai: dandamalin ƙididdiga (kamar Google Analytics 4) suna bayar da abin da ya faru a gidan yanar gizo, yayin da kayan sake kunna zamuka masu bayanin yanayi suke bayyana dalilin faruwarsa. Gadar MousePlayer GTM & GA4 tana kawar da wannan gibi ta kafa hanyar daidaitawa a hanyoyi biyu a muhallin aikin JavaScript na burauza.

Idan an kunna, rubutun bin diddigi yana fara manyan modules guda biyu:

  • Mai fitar da sake kunna zama (initGa4SessionBridge): Yana tura lambar ganewar zaman rikodi mai aiki (mp_session_id) da URL na sake kunnawa kai tsaye (mp_session_url) zuwa data layer na gidan yanar gizo ta atomatik da zarar an kafa zama.
  • Mai karɓar abubuwan da suka faru na GA4 (initDataLayerBridge): Yana haɗa mai sauraro marar lalata da array na data layer. Duk abin cinikin lantarki ko halayya na musamman da aka tura don GA4 ana kwafe shi nan take zuwa rumbun nazarin MousePlayer a matsayin abin da ya faru na musamman (ce), tare da duk sigogin lambobi da rubutu.

Goyon bayan object na dataLayer na musamman: Idan manhajar yanar gizo tana amfani da sunan array na JavaScript na musamman maimakon na yau da kullum dataLayer (misali, xyzDataLayer), injin yana daidaitawa da sigar gtm_datalayer_name da aka saita ba tare da buƙatar gyaran lamba da hannu ba.

2. Muhimmancin ƙimar kasuwanci

Haɗa hanyoyin sake kunna zama kai tsaye da hanyoyin nazarin kamfani yana samar da muhimman amfanin aiki:

Damar kasuwanci Tasirin aiki
Inganta ƙimar cikar manufa (CRO) Yana ba manazartan dijital damar gano wuraren cikas a funnels na cikar manufa na GA4 su buɗe rikodin masu amfani da suka bar kwandon sayayya a takamaiman matakan checkout nan take.
Jingina kuɗin shiga & binciken sahihanci Ana iya bincikar ma’amalolin cinikin lantarki masu ƙima ta kallon ainihin hanyoyin manuni, dannawa, da yanayin wurin gani da suka kai ga sayayya.
Hanzarta gano kurakuran fasaha Ƙungiyoyin injiniyoyin QA za su iya haɗa abubuwan keɓancewar JavaScript na GA4 ko kundin kurakuran API kai tsaye da rikodin gani na allo, don kada a buƙaci sake kwaikwayon kuskure da hannu.
Warware matsalar taimakon abokin ciniki Tikitin taimako mai ID na zaman mai amfani yana ba ma’aikatan taimako damar kallon ainihin sake kunna zaman abokin ciniki, yana rage lokacin warwarewa sosai.

3. Jagorar saita Google Tag Manager

Don ɗaukar URL na sake kunnawa a Google Tag Manager a tura shi zuwa Google Analytics 4, dole a saita abubuwan GTM guda uku dabam:

Mataki 1: ƙirƙiri masu canzawa na Data Layer

A wurin aikin GTM, a je Masu canzawa → Masu canzawa da mai amfani ya ayyana a ƙirƙiri masu canzawa biyu masu nau’in Mai canzawa na Data Layer:

  • Sunan mai canzawa: dlv - mp_session_id • Sunan mai canzawa na Data Layer: mp_session_id
  • Sunan mai canzawa: dlv - mp_session_url • Sunan mai canzawa na Data Layer: mp_session_url

Mataki 2: ƙirƙiri mai tayar da kunnawa

A je Masu tayarwa → Sabo a zaɓi nau’in mai tayarwa Abin da ya faru na musamman. A saita sigogi masu zuwa:

  • Sunan abin da ya faru: mp_session_ready
  • Wannan mai tayarwa yana aiki a: Duk abubuwan da suka faru na musamman

Mataki 3: saita tag na abin da ya faru na GA4

A ƙirƙiri sabon tag mai nau’in Google Analytics: Abin da ya faru na GA4 don tura hanyar zaman zuwa gidan yanar gizo na GA4:

# GA4 Event Tag Configuration Tag Type: Google Analytics: GA4 Event Configuration Tag: [Select standard GA4 Configuration Tag] Event Name: mp_recording_ready # Event Parameters: | Parameter Name | Value | |-----------------|---------------------------| | mp_session_id | {{dlv - mp_session_id}} | | mp_session_url | {{dlv - mp_session_url}} | Triggering: Fire on Custom Event -> mp_session_ready

4. Saita bincike (rahotanni na musamman) a GA4

Da zarar an girka tag na GTM, GA4 yana fara karɓar URL na sake kunnawa a matsayin sigar abin da ya faru. Don nazarin waɗannan bayanan a rahotannin bincike na musamman, dole a fara rajistar sigar a matsayin Custom Dimension.

Rajistar ma’aunai na musamman a GA4 Admin

A fuskar Google Analytics 4, a je Shugabanci → Nunin bayanai → Ma’anoni na musamman a danna Ƙirƙiri ma’auni na musamman:

  • Sunan ma’auni: MousePlayer Session URL
  • Faɗin aiki: Abin da ya faru (ko Zama idan an haɗa da sigogi masu faɗin zama)
  • Sigar abin da ya faru: mp_session_url

Gina binciken duban zama

A sashen Bincika na GA4, a ƙirƙiri sabon bincike na Tsari kyauta don duba hanyoyin masu amfani ɗaya-ɗaya:

  • Layuka: A ƙara Event name, Transaction ID (don cinikin lantarki), ko Landing page.
  • Ginshiƙai / Ma’aunai: A haɗa sabon ma’auni na musamman da aka ƙirƙira MousePlayer Session URL.
  • Ƙimomi: A ƙara Event count ko Total users.

Jadawalin rahoton da aka samar yana nuna URLs masu dannuwa kai tsaye kusa da ma’aunan GA4, don sauyawa nan take daga abubuwan ƙididdiga da suka saɓa zuwa sake kunnawar gani.

5. Haɗa URLs na sake kunnawa cikin rahotannin GA4 na asali

Ban da bincike, ana iya haɗa ma’aunai na musamman cikin rahotannin GA4 na asali (kamar Samun zirga-zirga, Shafuka da alluna, ko Sayayyar cinikin lantarki) ta ɗakin rahotannin GA4.

Gyara jadawalin rahotanni na yau da kullum

  1. A GA4, a buɗe kowane rahoto cikakke na asali (misali, Rahotanni → Hulɗa → Shafuka da alluna).
  2. A danna alamar fensir ta Keɓance rahoto a kusurwar saman dama (ana buƙatar damar shugabanci).
  3. A allon dama ƙarƙashin Bayanan rahoto, a danna Ma’aunai.
  4. A ƙara MousePlayer Session URL ga jerin ma’auni na farko ko na biyu a sa ya kasance a bayyane.
  5. A danna Ajiye → Ajiye sauye-sauye ga rahoton yanzu.

Bayan ajiye, duk manazarcin da yake duba jadawalin samun baƙi ko cikar manufa na yau da kullum zai iya ƙara MousePlayer Session URL a matsayin ma’auni na biyu, don duba halayen baƙi da ido nan take a duk rukunin zirga-zirga na yau da kullum.

6. Bayanin dacewar JavaScript API & GA4 / GTM

MousePlayer yana ba da JavaScript API mai sauƙin fahimta da dacewa da GA4 (ta umarnin irin gtag() na yau da kullum) da object na gama-gari na jama’a (window.MousePlayer). Wannan yana ba masu haɓakawa damar neman URLs na zamuka a console, haɗa IDs na abokan ciniki B2B, da saka hanyoyin sake kunnawa a helpdesks ko masu bin kurakurai na wasu.

1. Saka URL na sake kunnawa kai tsaye (Intercom / Zendesk / gadoji na musamman)

Ana iya samun cikakken URL na sake kunnawar zaman baƙo mai aiki kai tsaye daga console na burauza ko kowane rubutu na musamman ta window.MousePlayer.getSessionUrl():

// Example: Retrieve the active session URL and attach it to Intercom chat metadata if (window.MousePlayer && window.MousePlayer.getSessionUrl) { var replayUrl = window.MousePlayer.getSessionUrl(); console.log('Active Replay:', replayUrl); // Attach to Intercom Messenger metadata if (window.Intercom) { Intercom('update', { 'mouseplayer_replay_url': replayUrl }); } }

2. Saita IDs na abokin ciniki B2B na musamman (user_id)

Don gano abokan ciniki na SaaS ko B2B da suka shiga, ana iya bayar da user_id na musamman (kamar ID na rumbun bayanai, imel, ko UUID) a farkon saitin rubutu ko a lokacin aiki ta tsarin GA4:

// Method A: Set user_id dynamically at login (GA4 / gtag style) mp('set', 'user_id', 'USR-987654'); // Method B: Set via config object mp('config', 'YOUR_CHANNEL_ID', { user_id: 'USR-987654' }); // Method C: Direct SDK invocation window.MousePlayer.setUserId('USR-987654');

3. Hanyoyin ɗauko bayanai ba tare da riƙe sauran aiki ba

Ana iya amfani da tsarin callback na GA4 na yau da kullum don ɗauko metadata na zama ba tare da riƙe sauran aiki ba a rubutun sarrafa tag na musamman:

// Retrieve active session URL mp('get', 'session_url', function(url) { console.log('Session URL:', url); }); // Retrieve visitor ID (Client ID equivalent) mp('get', 'client_id', function(clientId) { console.log('Visitor ID:', clientId); });

Duk alamomin kasuwanci da aka ambata a nan na masu su ne. MousePlayer ba shi da alaƙar kasuwanci da waɗannan masu samarwa.