Ama-API okuguqula
Bika imigomo yakho ku-Meta, LinkedIn, TikTok ne-Google Ads usebenzisa iseva yethu esikhundleni sesiphequluli — kufaniswa kuphela ngesihlonzi sokuchofoza esibekwe yinethiwekhi uqobo.
1. Kungani kusetshenziswa uhlangothi lweseva?
Iphikseli yesiphequluli kufanele idlule ezintweni ezintathu ngaphambi kokubika ukuguqula: isivimbeli sezikhangiso, isilungiselelo sokuvimbela ukulandelela nokuthi isivakashi sivale ithebhu ngaphambi kokuba iphikseli isebenze. Ukubiza ngasohlangothini lweseva kudlula zonke ezintathu ngoba akwenzeki nhlobo esipheqululini.
I-MousePlayer isivele iyazi lapho omunye wemigomo yakho ufinyelelwe — yilokho imigomo eyenzelwe kona. Ama-API okuguqula amane adlulisele lelo qiniso kunethiwekhi yezikhangiso esuka kuseva yethu.
Lokhu akuthathi indawo yephikseli yakho. Yigcine. Inethiwekhi ngayinye isusa izimpinda phakathi kwakho kokubili, futhi sithumela izihlonzi ezidingekayo kulokho.
2. Esikuthumelayo nesingakuthumeli neze
Okuwukuphela kwento ehlonza isivakashi kulokhu kubiza yikhukhi noma isihlonzi sokuchofoza esibekwe yinethiwekhi uqobo. Akukho okunye ngomuntu okuphuma kuseva yethu.
| Inethiwekhi | Isihlonzi esisetshenziswayo | Lapho sivela khona |
|---|---|---|
| Meta | _fbp, _fbc | Amakhukhi enkampani yokuqala abekwe yiphikseli ye-Meta |
li_fat_id | Ikhukhi yenkampani yokuqala ebekwe yi-LinkedIn Insight Tag | |
| TikTok | _ttp, ttclid | _ttp yikhukhi, ttclid ivela ku-URL yokuchofoza isikhangiso |
| Google Ads | gclid, wbraid, gbraid | Ivela ku-URL yokuchofoza isikhangiso, noma kukhukhi elithi _gcl_aw kamuva |
| Microsoft Advertising | msclkid | Ivela ku-URL yokuchofoza isikhangiso, noma kukhukhi elithi _uetmsclkid elibhalwa yithegi ye-UET |
Okungathunyelwa neze: ikheli le-imeyili, inombolo yocingo, igama noma ikheli le-IP — ngisho kungu-hash. Uma isivakashi singenaso isihlonzi sokuchofoza, akuthunyelwa lutho. Ukuguqula okungenakho ukufaniswa kunenani eliphansi kuwe kunokubala okunembile.
Ngemvume kuphela
Konke lokhu kubiza kungemuva kwesango lemvume elifanayo nelokurekhoda uqobo. Iseshini engenamvume ayikhiqizi mbiko wokuguqula, kungakhathaliseki iswishi kuzilungiselelo zephrojekthi yakho.
3. I-Google Ads inezihlonzi ezintathu, hhayi esisodwa
Lokhu kuyabamangaza abantu, ngakho kufanele kushiwo ngokucacile. I-Google isebenzisa gclid ngokuchofoza isikhangiso okukodwa. Uma ukuvimbela ukulandelela kwe-Apple kwenza ukuchofoza okukodwa kungabelwe, i-Google ithumela wbraid noma gbraid esikhundleni salokho, okumelela iqembu lokuchofoza.
Lezi ezintathu azihlangani — i-Google yenqaba ukuguqula okuqukethe ezimbili. Sithumela esisodwa kuphela, futhi gclid ikhethwa uma kukhona ezingaphezu kwesisodwa ngoba iyona enembile kakhulu.
Ziba ku-URL kanye kuphela
Isihlonzi sivela ekhelini kuphela ekhasini lokuqala ngemva kokuchofoza isikhangiso. Ithegi ye-Google ibe isisigcina kukhukhi elithi _gcl_aw . Sifunda ikhukhi njengendlela eyisipele — ngaphandle kwalo, ukuguqula ekhasini lesithathu lokuvakasha bekungeke kuthole sihlonzi nhlobo.
4. Ukusetha
Meta, LinkedIn ne-TikTok
Izinkambu ezimbili ngakunye: i-ID yephikseli noma yomthetho wokuguqula, nethokheni yokufinyelela oyidala kusixhumi esibonakalayo senethiwekhi uqobo. Kokubili kugcinwa kubethelwe nge-AES-256-GCM futhi akuphinde kuboniswe ngemva kokugcina.
I-Google Ads idinga eziyisithupha
I-Google iyahluka, futhi kufanele wazi isizathu ngaphambi kokuqala: ngokungafani nezinye ezintathu, i-Google ayinikezi ithokheni elula yokufinyelela. Ukufinyelela kusebenzisa i-OAuth enethokheni yokuvuselela, futhi i-Ads API idinga futhi ithokheni yonjiniyela.
| Inkambu | Lapho itholakala khona |
|---|---|
| I-ID yekhasimende | Phezulu kwesokudla ku-Google Ads. Izinombolo kuphela, ngaphandle kwamadeshi. |
| I-ID yesenzo sokuguqula | Imigomo nokuguqula, bese isenzo ofuna lokhu kubhalwe kuso. |
| Ithokheni yonjiniyela | I-akhawunti yakho yomphathi we-Google Ads, Isikhungo Se-API. |
| I-ID nemfihlo yeklayenti le-OAuth | Google Cloud Console, Iziqinisekiso Zokungena, iklayenti le-OAuth lohlobo “uhlelo lwedeskithophu”. |
| Ithokheni yokuvuselela | Uyikhiqiza kanye ngokwakho ngobubanzi obuthi adwords. |
I-LinkedIn inezindlela ezimbili, futhi udinga emfushane
Ku-Campaign Manager: Idatha, Umphathi Wezimpawu, I-API Eqondile, Khiqiza ithokheni yokufinyelela. Leyo yindlela yabakhangisi abathumela idatha yabo — akudingeki uhlelo lonjiniyela noma ukubuyekezwa. Ithokheni ayiphelelwa isikhathi, futhi i-Campaign Manager ngeke iyibonise okwesibili, ngakho yikopishe ngokushesha.
Enye indlela, uhlelo lonjiniyela olucelwa nge-Developer Portal ye-LinkedIn, eyenzelwe izinkundla ezithumela egameni labakhangisi abaningi. Idinga ukuqinisekiswa kwekhasi lenkampani nenhloso yokusebenzisa egunyaziwe, futhi awukudingi lokho lapha.
I-Microsoft Advertising ilula
Ngemva kwe-Google Ads ulindela umsebenzi ofanayo — i-OAuth, ithokheni yonjiniyela, isinyathelo sokugunyazwa. Kuphambene: izinkambu ezimbili. I-ID yethegi ye-UET osuvele uyisebenzisa esipheqululini, nethokheni oyikopisha ku-Microsoft Advertising ngaphansi kwethegi ye-UET, “Sebenzisa i-Conversions API”, “Kopisha Ithokheni”. Akukho okudingeka ukukucela.
Sebenzisa i-ID yethegi efanayo neyethegi yesiphequluli sakho. Yilokho okuvumela i-Microsoft ibone isehlakalo seseva nesesiphequluli njengokuguqula okukodwa esikhundleni sokubili.
Ithokheni yonjiniyela idinga ukugunyazwa yi-Google (“ukufinyelela kwe-Basic”), futhi kuthatha izinsuku ezimbalwa. Yisona sinyathelo ongeke usiqede ngomzuzu, ngakho siqale kuqala. Asiyiboni iphasiwedi yakho ye-Google — ithokheni yokuvuselela kuphela, futhi ungayihoxisa noma nini.
5. Ukuguqula kubikwa nini
Kanye kuphela ngomgomo nangeseshini. I-MousePlayer isusa ukuphinda ngaphambi kokuthumela ukubiza, futhi umthwalo wedatha uqukethe ne-ID ukuze inethiwekhi iphinde isuse ukuphinda ohlangothini lwayo. Isivakashi esifaka izinto ezinhlanu enqoleni sikhiqiza ukuguqula okukodwa, hhayi okuhlanu.
Ozokubona ku-akhawunti yakho yezikhangiso
Ukuguqula kuqukethe igama lomgomo wakho, inani nohlobo lwemali uma ukusethele, nesikhathi sokwenzeka. Ekusebenzeni okujwayelekile kufika phakathi komzuzu.
Uma kungafiki lutho
- Asikho isihlonzi sokuchofoza. Isivakashi asifikanga ngesikhangiso saleyo nethiwekhi, noma sifike ngaphambi kokuba iphikseli ibeke ikhukhi. Akuthunyelwa lutho — lokhu kulindelekile, akulona iphutha.
- Ayikho imvume. Isango lifike kuqala.
- Inethiwekhi yamukele ukubiza kodwa yenqaba ukuguqula. I-Google, TikTok nezinye eziningana ziphendula nge-HTTP 200 nephutha ngaphakathi komzimba wempendulo. Sifunda umzimba, hhayi isimo kuphela, futhi isizathu sivela kulogi yokuthunyelwa.
Zonke izimpawu zokuhweba ezishiwo lapha zingezabanikazi bazo. I-MousePlayer ayinabo ubudlelwano bebhizinisi nalaba bahlinzeki.