Ibhuloho le-GTM & ibhuloho lezehlakalo ze-GA4
Ukuhlanganisa i-telemetry yezinombolo ye-Google Analytics 4 nokudlala kabusha kwamaseshini okuchazayo kwe-MousePlayer ngokuvumelanisa i-dataLayer nhlangothi zombili nama-API ahambisana ne-GA4.
1. Ukubuka konke kokwakheka & amandla
Ukuhlaziya iwebhu kwesimanje kuvame ukuba nenkinga eyisisekelo yokuhlukaniswa kwedatha: izinkundla zezinombolo (njenge-Google Analytics 4) zibika okwenzekile kuwebhusayithi, kanti amathuluzi achazayo okudlala kabusha amaseshini achaza ukuthi kungani kwenzekile. Ibhuloho elithi MousePlayer GTM & GA4 Bridge livala lesi sikhala ngokwakha isiteshi sokuvumelanisa nhlangothi zombili endaweni yokusebenza ye-JavaScript yesiphequluli.
Lapho kuvuliwe, umbhalo wohlelo wokulandelela uqalisa amamojuli amabili ayinhloko azinikele:
- Ithekelisi lokudlala kabusha kweseshini (initGa4SessionBridge): Lithumela ngokuzenzakalela isihlonzi seseshini yokurekhoda esebenzayo (
mp_session_id) ne-URL eqondile yokudlala (mp_session_url) kungqimba yedatha yewebhusayithi lapho iseshini isungulwa. - Isamukeli sezehlakalo ze-GA4 (initDataLayerBridge): Sinamathisela isilaleli esingaphazamisi ohlwini longqimba yedatha. Noma yisiphi isehlakalo sangokwezifiso sokuhweba nge-inthanethi noma sokuziphatha esithunyelwa ku-GA4 sifakwa ngokushesha kusizindalwazi sokuhlaziya se-MousePlayer njengesehlakalo sangokwezifiso (
ce), kuhlanganise nawo wonke amapharamitha ezinombolo nawombhalo.
Ukusekelwa kwento ye-dataLayer yangokwezifiso: Uma uhlelo lwewebhu lusebenzisa igama lohlu lwe-JavaScript langokwezifiso esikhundleni selijwayelekile elithi dataLayer (isibonelo, xyzDataLayer), injini ivumelana ngokuzenzakalela nepharamitha esethiwe ethi gtm_datalayer_name ngaphandle kokudinga ukushintsha ikhodi ngesandla.
2. Inani lamasu ebhizinisi
Ukuhlanganisa izixhumanisi zokudlala kabusha kwamaseshini ngokuqondile ezindleleni zokuhlaziya zebhizinisi kunikeza izinzuzo eziningana ezinomthelela omkhulu ekusebenzeni:
| Amandla ebhizinisi | Umthelela ekusebenzeni |
|---|---|
| Ukuthuthukisa izinga lokuguqula (CRO) | Kuvumela abahlaziyi bedijithali ukuthi bathole izindawo zezithiyo kumafaneli okuguqula e-GA4 bese bevula ngokushesha okurekhodiwe kwabasebenzisi abashiye izinqola zokuthenga ezinyathelweni ezithile zokukhokha. |
| Ukwabela imali engenayo & ukuyicwaninga | Ukuthengiselana kokuhweba nge-inthanethi kwamanani amakhulu kungacwaningwa ngokubuyekeza izindlela zesikhombisi, ukuchofoza nezimo zendawo ebonakalayo eziholele ekuthengeni. |
| Ukulungisa amaphutha ezobuchwepheshe ngokushesha | Amaqembu onjiniyela be-QA angahlobanisa izehlakalo zokuhlukile kwe-JavaScript ze-GA4 noma amalogi amaphutha e-API ngokuqondile nokurekhodiwe kwesikrini okubonakalayo, kususwe isidingo sokuphinda amaphutha ngesandla. |
| Ukuxazulula izicelo zosizo lwamakhasimende | Amathikithi osizo anama-ID eseshini yomsebenzisi avumela abenzeli bosizo ukuthi babuyekeze ukudlala kabusha kweseshini yekhasimende ngokuqondile, kunciphe kakhulu isikhathi sokuxazulula. |
3. Umhlahlandlela wokusetha i-Google Tag Manager
Ukuze uqoqe i-URL yokudlala kabusha ngaphakathi kwe-Google Tag Manager uyithumele ku-Google Analytics 4, kufanele kusethwe izinto ezintathu ezihlukene ze-GTM:
Isinyathelo 1: dala okuguquguqukayo kongqimba yedatha
Endaweni yokusebenzela ye-GTM, iya kokuthi Okuguquguqukayo → Okuguquguqukayo okuchazwe ngumsebenzisi bese udala okuguquguqukayo okubili kohlobo oluthi Okuguquguqukayo kongqimba yedatha:
- Igama lokuguquguqukayo:
dlv - mp_session_id• Igama lokuguquguqukayo kongqimba yedatha:mp_session_id - Igama lokuguquguqukayo:
dlv - mp_session_url• Igama lokuguquguqukayo kongqimba yedatha:mp_session_url
Isinyathelo 2: dala isiqalisi sokuvula
Iya kokuthi Iziqalisi → Okusha bese ukhetha uhlobo lwesiqalisi oluthi Isehlakalo sangokwezifiso. Setha amapharamitha alandelayo:
- Igama lesehlakalo:
mp_session_ready - Lesi siqalisi sisebenza kulokhu: Zonke izehlakalo zangokwezifiso
Isinyathelo 3: setha ithegi yesehlakalo se-GA4
Dala ithegi entsha yohlobo oluthi Google Analytics: Isehlakalo se-GA4 ukuze uthumele isixhumanisi seseshini kusayithi le-GA4:
4. Ukusetha ukuhlola (imibiko yangokwezifiso) ku-GA4
Lapho ithegi ye-GTM isifakiwe, i-GA4 iqala ukwamukela i-URL yokudlala njengepharamitha yesehlakalo. Ukuze uhlaziye le datha emibikweni yokuhlola yangokwezifiso, ipharamitha kufanele iqale ibhaliswe njengohlobo lwedatha langokwezifiso.
Ukubhalisa izinhlobo zedatha zangokwezifiso ku-GA4 Admin
Kusixhumi esibonakalayo se-Google Analytics 4, iya kokuthi Umphathi → Ukuboniswa kwedatha → Izincazelo zangokwezifiso bese uchofoza Dala uhlobo lwedatha langokwezifiso:
- Igama lohlobo lwedatha:
MousePlayer Session URL - Ububanzi: Isehlakalo (noma Iseshini uma kunamathiselwe kumapharamitha obubanzi beseshini)
- Ipharamitha yesehlakalo:
mp_session_url
Ukwakha ukuhlola kokuhlola iseshini
Esigabeni esithi Hlola se-GA4, dala ukuhlola okusha kohlobo oluthi Ifomu elikhululekile ukuze uhlole izindlela zomsebenzisi ngamunye:
- Imigqa: Faka
Event name,Transaction ID(kokuhweba nge-inthanethi), nomaLanding page. - Amakholomu / Izinhlobo zedatha: Faka uhlobo lwedatha langokwezifiso olusanda kudalwa oluthi
MousePlayer Session URL. - Amanani: Faka
Event countnomaTotal users.
Ithebula lombiko elikhiqiziwe libonisa ama-URL achofozekayo aqondile eduze kwamamethrikhi e-GA4, okuvumela ukusuka ngokushesha ezibalweni ezingajwayelekile uye ekudlalweni kabusha okubonakalayo.
5. Ukuhlanganisa ama-URL okudlala kabusha emibikweni ezenzakalelayo ye-GA4
Ngaphezu kokuhlola, izinhlobo zedatha zangokwezifiso zingahlanganiswa emibikweni ezenzakalelayo evamile ye-GA4 (njengokuthi Ukutholwa kwethrafikhi, Amakhasi nezikrini, noma Ukuthenga kwe-inthanethi) kusetshenziswa umtapo wemibiko ye-GA4.
Ukushintsha amathebula emibiko ejwayelekile
- Ku-GA4, vula noma yimuphi umbiko onemininingwane ozenzakalelayo (isib. Imibiko → Ukuzibandakanya → Amakhasi nezikrini).
- Chofoza isithonjana sepensela esithi Enza umbiko ngokwezifiso ekhoneni eliphezulu kwesokudla (kudingeka ukufinyelela komphathi).
- Ephanelini elingakwesokudla ngaphansi kokuthi Idatha yombiko, chofoza Izinhlobo zedatha.
- Faka
MousePlayer Session URLohlwini lohlobo lwedatha oluyinhloko noma lwesibili bese ulusetha lubonakale. - Chofoza Gcina → Gcina izinguquko embikweni wamanje.
Ngemva kokugcina, noma yimuphi umhlaziyi obuyekeza amathebula ajwayelekile okutholwa kwezivakashi noma okuguqula angafaka MousePlayer Session URL njengohlobo lwedatha lwesibili, okuvumela ukuhlola ngokubona ukuziphatha kwezivakashi ngokushesha kuzo zonke izingxenye zethrafikhi ezijwayelekile.
6. Ireferensi yokuhambisana kwe-JavaScript API & i-GA4 / GTM
I-MousePlayer inikeza i-JavaScript API esebenziseka kalula nehambisana ne-GA4 (isebenzisa imiyalo evamile yohlobo lwe- gtag()) nento yomhlaba wonke yomphakathi (window.MousePlayer). Lokhu kuvumela onjiniyela ukubuza ama-URL eseshini kukhonsoli, ukunamathisela ama-ID amakhasimende e-B2B nokufaka izixhumanisi zokudlala kabusha emadeskini osizo noma kuzilandeleli zamaphutha zabanye.
1. Ukufaka i-URL yokudlala kabusha ngokuqondile (Intercom / Zendesk / amabhuloho angokwezifiso)
Ungathola i-URL ephelele yokudlala yeseshini yesivakashi esebenzayo ngokuqondile kukhonsoli yesiphequluli noma kunoma yimuphi umbhalo wohlelo wangokwezifiso usebenzisa window.MousePlayer.getSessionUrl():
2. Ukusetha ama-ID amakhasimende e-B2B angokwezifiso (user_id)
Ukuze uhlonze amakhasimende e-SaaS noma e-B2B angenile, ungadlulisa isihlonzi sangokwezifiso esithi user_id (njenge-ID yesizindalwazi, i-imeyili noma i-UUID) ngesikhathi sokusetha kokuqala kombhalo wohlelo noma ngokuguqukayo ngesikhathi sokusebenza usebenzisa indlela yokubhala ye-GA4:
3. Izindlela zokulanda idatha ngokuzimela
Ungasebenzisa indlela evamile ye-GA4 yokubiza okubuyayo ukuze ulande imethadatha yeseshini ngokuzimela ngaphakathi kwemibhalo yohlelo yangokwezifiso yokuphatha amathegi:
Zonke izimpawu zokuhweba ezishiwo lapha zingezabanikazi bazo. I-MousePlayer ayinabo ubudlelwano bebhizinisi nalaba bahlinzeki.