Àkwà njikọ GTM & àkwà njikọ ihe omume GA4

Ijikọta telemetri ọnụọgụ Google Analytics 4 na ịkpọgharị nnọkọ MousePlayer na-akọwa ihe site na imekọrịta dataLayer n'akụkụ abụọ na API dakọtara na GA4.

1. Nchịkọta nhazi & ikike

Nyocha webụ ọhụrụ na-enwekarị nsogbu isi nke data kewara iche: ikpo okwu ọnụọgụ (dịka Google Analytics 4) na-akọ ihe mere na webụsaịtị, ebe ngwa ịkpọgharị nnọkọ na-akọwa ihe kpatara ya. Àkwà njikọ GTM & GA4 MousePlayer na-ewepụ oghere a site n'ịmepụta ọwa mmekọrịta n'akụkụ abụọ n'ime oge ọrụ JavaScript ihe nchọgharị.

Mgbe agbanyere, skript nsuso na-amalite modul isi abụọ pụrụ iche:

  • Ihe mbupụ ịkpọgharị nnọkọ (initGa4SessionBridge): Na-eziga njirimara nnọkọ ndekọ na-arụ ọrụ (mp_session_id) na URL ịkpọgharị kpọmkwem (mp_session_url) n'ime data layer webụsaịtị n'ụzọ akpaka ozugbo e mepụtara nnọkọ.
  • Ihe nnabata ihe omume GA4 (initDataLayerBridge): Na-agbakwunye onye na-ege ntị na array data layer n'emebighị ya. A na-emegharị ihe omume azụmahịa ịntanetị ma ọ bụ omume nke gị ọ bụla e zigara GA4 ozugbo n'ime nchekwa data nyocha MousePlayer dịka ihe omume nke gị (ce), tinyere paramita ọnụọgụ na ederede niile.

Nkwado ihe dataLayer nke gị: Ọ bụrụ na ngwa webụ na-eji aha array JavaScript nke ya kama nke nkịtị dataLayer (dịka xyzDataLayer), igwe na-emegharị onwe ya na paramita gtm_datalayer_name e debere na-achọghị mgbanwe koodu n'aka.

2. Uru azụmahịa dị mkpa

Ijikọta njikọ ịkpọgharị nnọkọ kpọmkwem n'ime usoro data nyocha ụlọ ọrụ na-enye ọtụtụ uru ọrụ nwere nnukwu mmetụta:

Ikike azụmahịa Mmetụta ọrụ
Ịkwalite oke mgbanwe (CRO) Na-enye ndị nyocha dijitalụ ohere ịchọpụta ebe ihe mgbochi dị n'ọwara mgbanwe GA4 ma mepee ndekọ ndị ọrụ hapụrụ ụgbọ ihe na nzọụkwụ ịkwụ ụgwọ pụrụ iche ozugbo.
Ikenye ego e nwetara & nyocha Enwere ike inyocha azụmahịa ịntanetị bara nnukwu uru site n'ile ụzọ ntụaka kpọmkwem, ọpịpị na ọnọdụ akụkụ ihuenyo a na-ahụ butere ịzụ ihe.
Nchọpụta njehie teknụzụ ngwa ngwa Otu teknụzụ QA nwere ike ijikọ ihe omume mperi JavaScript GA4 ma ọ bụ ndekọ njehie API kpọmkwem na ndekọ ihuenyo a na-ahụ, na-ewepụ mkpa imeghachi njehie n'aka.
Idozi nsogbu enyemaka ndị ahịa Tiketi enyemaka nwere ID nnọkọ onye ọrụ na-enye ndị enyemaka ohere ile ịkpọgharị nnọkọ onye ahịa kpọmkwem, na-ebelata oge idozi nke ukwuu.

3. Ntuziaka nhazi Google Tag Manager

Iji weghara URL ịkpọgharị n'ime Google Tag Manager ma duzie ya na Google Analytics 4, a ga-edozi ihe GTM atọ dị iche:

Nzọụkwụ 1: Mepụta mgbanwe Data Layer

N'ime oghere ọrụ GTM, gaa na Mgbanwe → Mgbanwe onye ọrụ kọwara ma mepụta mgbanwe abụọ nke ụdị Mgbanwe Data Layer:

  • Aha mgbanwe: dlv - mp_session_id • Aha mgbanwe Data Layer: mp_session_id
  • Aha mgbanwe: dlv - mp_session_url • Aha mgbanwe Data Layer: mp_session_url

Nzọụkwụ 2: Mepụta ihe mmalite ịgbanye

Gaa na Ihe mmalite → Ọhụrụ ma họrọ ụdị ihe mmalite Ihe omume nke gị. Tọọ paramita ndị a:

  • Aha ihe omume: mp_session_ready
  • Ihe mmalite a na-arụ ọrụ na: Ihe omume nke gị niile

Nzọụkwụ 3: Hazie tag ihe omume GA4

Mepụta tag ọhụrụ nke ụdị Google Analytics: Ihe omume GA4 iji nyefee njikọ nnọkọ na webụsaịtị GA4:

# GA4 Event Tag Configuration Tag Type: Google Analytics: GA4 Event Configuration Tag: [Select standard GA4 Configuration Tag] Event Name: mp_recording_ready # Event Parameters: | Parameter Name | Value | |-----------------|---------------------------| | mp_session_id | {{dlv - mp_session_id}} | | mp_session_url | {{dlv - mp_session_url}} | Triggering: Fire on Custom Event -> mp_session_ready

4. Ịtọ nyocha (akụkọ nke gị) na GA4

Ozugbo e tinyere tag GTM, GA4 na-amalite ịnata URL ịkpọgharị dịka paramita ihe omume. Iji tụlee data a na akụkọ nyocha nke gị, a ga-ebu ụzọ debanye paramita dịka akụkụ nke gị.

Idebanye akụkụ nke gị na nchịkwa GA4

N'ihụ Google Analytics 4, gaa na Onye nchịkwa → Ngosipụta data → Nkọwa nke gị ma pịa Mepụta akụkụ nke gị:

  • Aha akụkụ: MousePlayer Session URL
  • Oke ojiji: Ihe omume (ma ọ bụ Nnọkọ ma a gbakwunyere ya na paramita nwere oke nnọkọ)
  • Paramita ihe omume: mp_session_url

Iwulite nyocha ile nnọkọ

N'ime ngalaba Nyochaa nke GA4, mepụta nyocha ọhụrụ n'ụdị Ụdị efu iji nyochaa njem onye ọrụ n'otu n'otu:

  • Ahịrị: Tinye Event name, Transaction ID (maka azụmahịa ịntanetị) ma ọ bụ Landing page.
  • Kọlụm / akụkụ: Gụnye akụkụ nke gị a ka mepụtara MousePlayer Session URL.
  • Uru: Tinye Event count ma ọ bụ Total users.

Tebụl akụkọ e mepụtara na-egosi URL a pụrụ ịpị kpọmkwem n'akụkụ metrik GA4, ka i wee si na ihe ọnụọgụ pụrụ iche gaa na ịkpọgharị anya ozugbo.

5. Ịtinye URL ịkpọgharị n'akụkọ ndabara GA4

Na mgbakwunye nyocha, enwere ike itinye akụkụ nke gị n'akụkọ ndabara GA4 nkịtị (dịka Inweta okporo ụzọ, Ibe na ihuenyoma ọ bụ Ịzụ ihe azụmahịa ịntanetị) site na ọba akwụkwọ akụkọ GA4.

Ịgbanwe tebụl akụkọ nkịtị

  1. Na GA4, mepee akụkọ ndabara zuru ezu ọ bụla (dịka Akụkọ → Mmekọrịta → Ibe na ihuenyo).
  2. Pịa akara pensụl Hazie akụkọ n'elu aka nri (ikike nchịkwa dị mkpa).
  3. N'akụkụ aka nri n'okpuru Data akụkọ, pịa Akụkụ.
  4. Tinye MousePlayer Session URL na ndepụta akụkụ isi ma ọ bụ nke abụọ ma mee ka ọ pụta.
  5. Pịa Chekwaa → Chekwaa mgbanwe na akụkọ ugbu a.

Mgbe echekwara, onye nyocha ọ bụla na-ele tebụl inweta ndị ọbịa ma ọ bụ mgbanwe nkịtị nwere ike itinye MousePlayer Session URL dịka akụkụ nke abụọ, na-enye ohere ile omume ndị ọbịa n'ofe ngalaba okporo ụzọ nkịtị ozugbo.

6. JavaScript API & ntụaka ndakọrịta GA4 / GTM

MousePlayer na-enye JavaScript API dị mfe dakọtara na GA4 (na-eji iwu nkịtị n'ụdị gtag()) na ihe zuru ụwa ọnụ ọha (window.MousePlayer). Nke a na-enye ndị mmepụta ohere ịjụ URL nnọkọ na console, tinye ID ndị ahịa B2B ma tinye njikọ ịkpọgharị n'ebe enyemaka ma ọ bụ ngwa nsuso njehie ndị ọzọ.

1. Itinye URL ịkpọgharị kpọmkwem (Intercom / Zendesk / àkwà njikọ nke gị)

Ị nwere ike iweghara URL ịkpọgharị niile nke nnọkọ onye ọbịa na-arụ ọrụ kpọmkwem site na console ihe nchọgharị ma ọ bụ skript nke gị site na window.MousePlayer.getSessionUrl():

// Example: Retrieve the active session URL and attach it to Intercom chat metadata if (window.MousePlayer && window.MousePlayer.getSessionUrl) { var replayUrl = window.MousePlayer.getSessionUrl(); console.log('Active Replay:', replayUrl); // Attach to Intercom Messenger metadata if (window.Intercom) { Intercom('update', { 'mouseplayer_replay_url': replayUrl }); } }

2. Ịtọ ID ndị ahịa B2B nke gị (user_id)

Iji mata ndị ahịa SaaS ma ọ bụ B2B banyere, ị nwere ike inye user_id nke gị (dịka ID nchekwa data, email ma ọ bụ UUID) mgbe nhazi skript mbụ ma ọ bụ n'oge ọrụ site na syntax GA4:

// Method A: Set user_id dynamically at login (GA4 / gtag style) mp('set', 'user_id', 'USR-987654'); // Method B: Set via config object mp('config', 'YOUR_CHANNEL_ID', { user_id: 'USR-987654' }); // Method C: Direct SDK invocation window.MousePlayer.setUserId('USR-987654');

3. Ụzọ iweghara data n'oge nke ya

Ị nwere ike iji syntax callback GA4 nkịtị weghara metadata nnọkọ n'oge nke ya n'ime skript njikwa tag nke gị:

// Retrieve active session URL mp('get', 'session_url', function(url) { console.log('Session URL:', url); }); // Retrieve visitor ID (Client ID equivalent) mp('get', 'client_id', function(clientId) { console.log('Visitor ID:', clientId); });

Akara azụmahịa niile a kpọrọ aha ebe a bụ nke ndị nwe ha. MousePlayer enweghị mmekọrịta azụmahịa na ndị na-enye ọrụ ndị a.