Abaphathi bamathegi nama-CDP
Okwengqimba ephakathi kwewebhusayithi yakho nakho konke okunye — Tealium, Adobe Launch, Commanders Act, Segment, RudderStack ne-Snowplow.
1. Izingqimba ezimbili, umqondo owodwa
Umphathi wamathegi unquma ukuthi yimaphi amathuluzi asebenza ekhasini lakho. Inkundla yedatha yamakhasimende inquma ukuthi izehlakalo ziya kuphi ngemva kwalokho. Kokubili kuphakathi kwewebhusayithi yakho namathuluzi akho, futhi kokubili kufanele kutshelwe ukuthi kukhona okurekhodiwe.
Ibhuloho libhala isixhumanisi sokudlala kabusha kunoma yikuphi kulokhu okubili okusebenzisayo, ukuze konke okulandelayo — ukuhlaziya kwakho, inqolobane yedatha, ukumaketha okuzenzakalelayo — kuqukathe isixhumanisi ngaphandle kokuhlanganisa okuhlukile ngakunye.
Uma usuvele usebenzisa i-Google Tag Manager, sebenzisa ithayela elithi GTM dataLayer esikhundleni salokho. Leli ngelabaphathi bamathegi abangeyona i-GTM, futhi likhona ngoba “sebenzisa nje i-GTM” akuyona impendulo yenkampani esebenzisa i-Adobe noma i-Tealium.
2. Okwamukelwa ngempela yilinye ngalinye
Lawa ayisithupha ahluke kakhulu kunalokho isigaba sawo esikusikiselayo, futhi umehluko awuwona owesitayela — ngalinye lenqaba lokho amanye akulindele.
| Ithuluzi | Lamukela kanjani inani |
|---|---|
| Tealium | utag.link — hhayi utag_data, okufundwa kuphela lapho ikhasi lilayisha |
| Adobe Launch | nge-Client Data Layer; _satellite ayinayo i-API yomphakathi yokubhala |
| Commanders Act | tc_vars — futhi asiyidali uma ingekho, ngoba ukungabikho kwayo kusho ukuthi i-TagCommander ayikho |
| Segment | analytics.identify ngemfanelo |
| RudderStack | ukwakheka okufanayo, into yayo yomhlaba wonke |
| Snowplow | umongo womhlaba wonke; iphendula ngokubiza okubuyayo, ngakho inani ligcinwa esilondolozini |
| JENTIS | _jts.push nge- track: "event"; amagama ezinkambu zangokwezifiso avunyelwe, kugodliwe kuphela track ne- type |
I-JENTIS ihlukile emthethweni wokulandelana. Ucezu lwayo lwekhodi lokufaka ludala window._jts = window._jts || [], okwenza _jts kube ulayini: ukuthumela kuqhubeka kudlule ukulayishwa komtapo futhi akulahleki. Ngakho okushiwo isigaba 4 ngokulandelana akusebenzi kuyo. Noma kunjalo asiwudali ulayini uma ungekho — ngesizathu esifanayo nese-Commanders Act: ukungabikho kwawo kusho ukuthi i-JENTIS ayifakiwe, futhi into esizidalela yona ethi _jts bekungaba isithembiso esingafezwa muntu.
Iphutha le-Tealium okufanele lishiwo
Ukubhala ku- utag_data kubukeka kulungile kodwa akwenzi lutho: i-Tealium ifunda leyo nto kanye lapho ikhasi lilayisha, futhi inani lethu lifika kamuva. utag.link yikho ukubiza okufinyelela ku-Tealium esebenzayo, futhi yikho esikusebenzisayo.
3. Okungakwenzi
Akudali ungqimba lwakho lwedatha
Uma i-Commanders Act ingekho ekhasini, tc_vars ayikho — futhi siyishiya ingekho. Ukuyidala bekuzokhiqiza into ebukeka iyi-TagCommander esethiwe kuyo yonke eminye imibhalo yohlelo ekhasini, okuwumphumela omubi kunokungenzi lutho.
Akuthumeli lutho ngokwakho
Umphathi wamathegi noma i-CDP idlulisela inani ngaphansi kokusetha kwayo nezinkontileka zayo. Ohlangothini lwethu lokhu kuwukubhala entweni yendawo; ukuthi liphuma yini esipheqululini nokuthi liya kubani kunqunywa ngamathuluzi akho — okuyisizathu sokuthi laba bamukeli bangaveli erekhodini lethu lemisebenzi yokucubungula.
Akuphindi kuzame unomphela
Imizamo engamashumi amabili ehlukaniswe uhhafu womzuzwana, bese kuyama. Umphathi wamathegi ongakaveli ngemizuzwana eyishumi ngeke avele.
4. Inothi lokulandelana
Abaphathi bamathegi balayisha kusenesikhathi ngokwakhiwa kwabo, ama-CDP ngokuvamile kamuva, bese i-MousePlayer iba ndawana-thile phakathi kuye ngendlela oyifake ngayo. Yingakho ibhuloho libuza kaningi kunokufunda kanye.
Uma ulawula ukulandelana kokulayisha, ukubeka umphathi wamathegi ngaphambi kocezu lwethu lwekhodi kususa ukulinda ngokuphelele — kodwa akukho okuncike kulokho, futhi asikuceli ukuthi uhlele ikhasi lakho kabusha ukuze usizakale thina.
Inani esilibhalayo yisixhumanisi sokudlala kabusha ne-ID yeseshini kuphela. Alikho ikheli le-imeyili, alikho igama, ayikho i-IP — ukuzibamba okufanayo okukhona yonke indawo kulo mkhiqizo.
Zonke izimpawu zokuhweba ezishiwo lapha zingezabanikazi bazo. I-MousePlayer ayinabo ubudlelwano bebhizinisi nalaba bahlinzeki.