Abaphathi beethegi neeCDP
Yomaleko ophakathi kwewebhusayithi yakho nayo yonke enye into - Tealium, Adobe Launch, Commanders Act, Segment, RudderStack neSnowplow.
1. Imaleko emibini, ingcinga enye
Umphathi weethegi ugqiba ukuba zeziphi izixhobo ezisebenza kwiphepha lakho. Iqonga ledatha yabathengi ligqiba ukuba iziganeko ziya phi emva koko. Zombini ziphakathi kwewebhusayithi yakho neenkqubo zakho, kwaye zombini zifanele zixelelwe ukuba kukho ukurekhoda.
Uqhagamshelo lubhala ikhonkco lokudlala kwakhona kuyo nayiphi na kwezi zimbini oyisebenzisayo, ukuze yonke into elandelayo - uhlalutyo lwakho, indawo yakho yokugcina idatha, umsebenzi wakho wokuthengisa ozenzekelayo - ilithwale ngaphandle koqhagamshelo olwahlukileyo lwento nganye.
Ukuba sele usebenzisa iGoogle Tag Manager, sebenzisa ikhayile ethi GTM dataLayer endaweni yoko. Olu lolwabaphathi beethegi abangeyiyo iGTM, kwaye lukho kanye kuba ukuthi “sebenzisa nje iGTM” akuyompendulo kwishishini leAdobe okanye leTealium.
2. Into eyamkelwa sisixhobo ngasinye ngokwenene
Ezi zintandathu zahluke kakhulu kunokuba udidi lwazo lubonisa, kwaye umahluko awungowesimbo - nganye iyala oko kulindelwe zezinye.
| Isixhobo | Indlela elamkela ngayo ixabiso |
|---|---|
| Tealium | utag.link - hayi utag_data, efundwa kuphela xa iphepha lilayishwa |
| Adobe Launch | ngeClient Data Layer; _satellite ayinayo i-API yokubhala evulelekileyo |
| Commanders Act | tc_vars - kwaye asiyenzi ukuba ayikho, kuba ukungabikho kwayo kuthetha ukuba iTagCommander ayikho |
| Segment | analytics.identify nepropati yomsebenzisi |
| RudderStack | ulwakhiwo olufanayo, into yayo yehlabathi |
| Snowplow | imeko yehlabathi; iphendula ngokubuyisela ubizo, ngoko ixabiso ligcinwa kwisigcini sexeshana |
| JENTIS | _jts.push nge track: "event"; amagama eendawo enzelwe wena ayavunyelwa, kuphela track ne type agcinelwe ukusetyenziswa okukhethekileyo |
IJENTIS yahlukile kumthetho wolandelelwano. Ikhowudi yayo encinane yofakelo yenza window._jts = window._jts || [], nto leyo eyenza _jts ibe ngumgca: ukuthumela kuwo kuhlala kulindile xa ilayibrari ilayishwa kwaye akulahleki. Ngoko okuthethwa licandelo 4 ngolandelelwano akusebenzi kuyo. Asiwenzi umgca ukuba awukho — ngenxa yesizathu esifanayo neseCommanders Act: ukungabikho kwawo kuthetha ukuba iJENTIS ayifakelwanga, kwaye into ethi _jts esizenzele yona ingaba sisithembiso esingagcinwa mntu.
Impazamo yeTealium efanele ichazwe
Ukubhala ku utag_data kubonakala kuchanekile kwaye akwenzi nto: iTealium ifunda loo nto kube kanye, xa iphepha lilayishwa, kwaye ixabiso lethu lifika emva koko. utag.link lubizo olufikelela kwiTealium esebenzayo, kwaye lulo esilusebenzisayo.
3. Okungakwenziyo
Akudali i-data layer yakho
Ukuba iCommanders Act ayikho kwiphepha, tc_vars ayikho - kwaye siyishiya ingekho. Ukuyenza kungavelisa into ebonakala njengeTagCommander esetiweyo kuzo zonke ezinye izikripthi kwiphepha, nto leyo imbi kunokungenzi nto.
Akuthumeli nto ngokwako
Umphathi weethegi okanye iCDP idlulisela ixabiso ngokoseto lwayo nezivumelwano zayo. Kwicala lethu kukubhala nje kwinto yasekhaya; ukuba iyaphuma na kwisikhangeli, kwaye iya kubani, kugqitywa zizixhobo zakho - yiyo loo nto aba bamkeli bengekho kwirekhodi yethu yemisebenzi yokusebenzisa idatha.
Akuzami kwakhona ngonaphakade
Imizamo engamashumi amabini ngamaxesha esiqingatha somzuzwana, kuze kume. Umphathi weethegi ongavelanga kwimizuzwana elishumi akayi kuvela.
4. Inqaku ngolandelelwano
Abaphathi beethegi balayishwa kwangoko ngokoyilo, iiCDP zidla ngokulandela kamva, kwaye iMousePlayer iphakathi ngokuxhomekeka kwindlela oyifake ngayo. Yiyo loo nto uqhagamshelo luphinda lubuze endaweni yokufunda kube kanye.
Ukuba ulawula ulandelelwano lokulayisha, ukubeka umphathi weethegi ngaphambi kwekhowudi yethu encinane kuphelisa ukulinda ngokupheleleyo - kodwa akukho nto ixhomekeke koko, kwaye asikuceli ukuba ulungise ngokutsha iphepha lakho ngenxa yethu.
Ixabiso esilibhalayo likhonkco lokudlala kwakhona nesichongi seseshoni kuphela. Akukho dilesi yeimeyile, gama okanye IP - kukuzibekela umda okufanayo nakwezinye iindawo zale mveliso.
Zonke iimpawu zorhwebo ezikhankanywe apha zezabanini bazo. IMousePlayer ayinabudlelwane bezoshishino naba baboneleli.